The frontman of Maroon 5, heart throb Adam Levine has landed a deal with YSL Beaty. Adam will represent their brand new fragrance, Y Eau de Parfum. Here we also unveil the firs photos of the campaign.

People have downloaded more Maroon 5 songs than songs by Justin Timberlake or Jay Z. Adam Levine is one of the biggest pop stars in the country, if not the world. Along with his band, Maroon 5, he’s responsible for some of the most popular songs of the past decade, songs like “This Love” and “Moves Like Jagger,” one of which you’re probably humming right now just by virtue of having read the words.

His enthusiastic coaching of aspiring singers on the TV show The Voice, has made Levine a household name. 5 million people had downloaded Maroon 5’s “Payphone,” a fat that is especially impressive when you consider most of them probably don’t even know what a pay phone is.

This heart throb is fearless. Fearless enough to star the leading ladies in his personal life in one of his music video. The singer spends the last few seconds hugging his wife, Victoria’s Secret model

Behati Prinsloo and daughter Dusty Rose. That was before their second child was born.

We now are about to be able to smell Maroon 5 frontman Adam Levine’s scent for miles. Well, not in the literal sense. YSL Beauty just announced that it has tapped the Maroon 5 frontman to be the global ambassador for its new Y eau de parfum. The fragrance will launch in August. Shot by director Colin Tilley, he is rock and roll cool in the first-look pic, where he sports a fitted black t-shirt showing off his tattoos, a cropped cut and facial hair against an ombre blue sky.

When it debuts this summer, Y eau de parfum will be the newest addition to the Y family. The original scent, Y eau de toilette, is a boldly woody blend of bergamot, sage, ginger, cedar wood and balsam fir that launched in late 2017. Adam served as the face of the U.S. digital campaign for the scent last year, but he is back for the new launch on a global scale.

“It’s incredible to be expanding my role with YSL Beauty and to be able to reach out to a global audience via a brand which I’ve always loved for its standout style and innovation,” he said in a statement. “Continuing the story of Y is important to me – it’s easy to relate to the passion and strong sense of individuality that the house of YSL imparts, but importantly it also feels right for now, for the creative generation of today.”

YSL Beauty shared that the new scent will be a more intense rendition, and Adam will portray a man who is adventurously pursuing his dream.