English designer Paul Andrew is now appointed as the Creative Director of all women’s collections at Italian fashion house Salvatore Ferragamo, only a year after he was given the position of design director for women’s footwear.

British-born footwear and accessory designer, Paul Andrew, announced his eponymous line of women’s shoes for spring 2013, followed by a line of men’s shoes for fall 2016. The critical and commercial response to the brand has positioned andrew as an innovative rising force within the footwear industry.

In september 2016, Andrew was named the first ever design director for women’s shoes at Salvatore Ferragamo, debuting his first collection for the italian fashion house for pre-fall 2017/18.

Long familiar with the rigor and discipline required to deign for the world’s most discerning and fashionable consumers, Andrew cultivated his craft alongside iconic fashion designers such as Donna Karan, Calvin Klein, Narciso Rodriguez, and Alexander Mcqueen. With his wealth of experience and peerless manufacturing resources, Paul Andrew proposes a style and sensibility for his namesake collection that is uniquely his own: an aesthetic that is always refined and without severity using the finest materials and craftsmanship, ingenuity to maximize comfort and performance, and a singular, passionate approach to the modern shoe silhouette.

Paul Andrew has been honored with several awards since launching his brand, including “accessories designer of the year” at the 2013 edition of “who is on next?”, The 2013 “launch of the year” by fairchild publications and footwear news, and the top honors of the 2014 cfda/Vouge fashion fund. In 2016, Andrew was awarded the cfda Swarovski Award for Accessory Design, and the ace award for launch of the year for his men’s collection. Most recently Andrew was awarded with the designer of the year honor at the footwear news achievement awards.

“Paul has a dynamic vision for the Ferragamo woman, which he has demonstrated with crystal precision and success in footwear over the past year. He has a sensitivity for the essential codes and values of the Ferragamo house, and is able to recast and reassert them with an exciting, modern energy. I am confident that with this new responsibility, Paul will now be able to creatively unify all categories of the women’s business with coherence and synergy, strengthening our brand identity” said Eraldo Poletto, group CEO.

Andrew’s appointment is fundamental to the strategic strengthening of Ferragamo’s global position as a luxury lifestyle brand rooted in footwear and leather goods. As Creative Director, he will have oversight of the development of all women’s product categories, as well as the creative contents of all marketing, communication and image activities.

“I am grateful for the confidence and trust the Ferragamo group and family have put in me. It has been a privilege to work with the expertise of one of the world’s great fashion and leather goods houses. I am thrilled by the opportunities that lay ahead in forging a single, powerful identity for a new Ferragamo woman,” said Paul Andrew.

Paul Andrew’s debut women’s collection for Ferragamo, all categories, will be presented for the Fall and Winter Collection, 2018/2019 season.

SALVATORE FERRAGAMO FALL/WINTER WOMEN’S COLLECTION 2018-19

The first Salvatore Ferragamo women’s collection designed by Paul Andrew was very well received by the industry. Sobriety and elegance were the key words in the Ferragamo collection where clean, fluid and minimal lines dominate and colour rules. Colours ranging from beige, grey, dark blue, green and burgundy. Scarf prints break the monochrome allure. Fabric are generally fluid and flowing like silk and velvet, but also nappa and leather were used.