The Most Luxurious SUV “Rolls-Royce Cullinan”
Automotive mobility has always been a fast moving and dynamic business, with new concepts, such as SUV’s appearing with great regularity. But those new concepts need to be perfected in order to be adopted by those customers who will accept no compromise – the patrons of true luxury.
What is Cullinan?
The Rolls-Royce Cullinan is Rolls-Royce as it’s neverseen before. When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.
“We knew we had to offer our clients what they couldn’t find in the SUV market,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “They do not accept limitations or compromises in their lives. They are the new pioneers, and for them it’s about their sense of adventure and daring in how they live their experiences. This approach to life demands a motor car that can go-anywhere in ultimate luxury and style – Rolls-Royce style. Hence Cullinan.”
İt was clear that these new, younger and more adventurous customers wanted a Rolls-Royce that would take them complete- ly off the beaten track and reward them with life’s most enriching experiences. What they didn’t want was a vehicle as ubiquitous as an SUV with compromises such as increased cabin noise due to the “two-box” formula; shared platforms that affect perfor- mance and comfort; the choice of being good either on-road or off-road; or a lower, more featureless SUV that blends in and becomes just another car.
“Cullinan is luxury in its purest form blended with perfect practicality and off-road capability,” comments Müller-Ötvös. “Effortless, Everywhere is not just the promise behind Cullinan. İt’s the fact.”
Making luxury Effortless, Everywhere engendered an evolu- tion in Rolls-Royce’s approach to creating an authentic Rolls- Royce SUV. The most obvious sign of this was the radical rear of Cullinan.
CULLİNAN AT A GLANCE
– The most anticipated car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time.
– Named after the largest diamond ever discovered which now resides in the British Crown Jewels.
– An all-terrain high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time. Luxury travel is now Effortless, Everywhere.
– Contemporary and functional design ensures Cullinan gains iconic status in the face of increasingly bland SUV designs.
– The first “three-box” car in the SUV sector. Cullinan’s rear partition wall creates a distinct environment for passengers, separated from the luggage compartment.
– The most practical of Rolls-Royces. Cullinan is the most versatile, family oriented, fun-to-drive super-luxury SUV available today.
– The second new Rolls-Royce to sit on the all-new aluminium ‘Architecture of Luxury’, Cullinan is the most technologically advanced, and only purpose-built, luxury SUV in the world.
– Tested to destruction all overthe planet, Cullinan is an incredibly capable off-roader that sees the development of the ‘Magic Carpet Ride’ for off-road enjoyment, without sacrificing any Rolls-Royce on-road behaviour.
– Cullinan offers a süite of Bespoke features developed specifically for the many various lifestyles of its owners including the Viewing Suite and the Recreation Module.
– The 6.75 litre twin-turbo V12 Rolls-Royce engine delivers 563bhp/420kW and 850Nm/627İb ft of torque to the all-new all-wheel drive, all-wheel steersystem needed to overcome any challenge.
– A century-long pedigree of adventurous quests and campaigns successfully carried out across all terrains thanks to the luxury offered by a stout vehicle that was swift, stealthy and dependable. “A Rolls in the desert is above rubies” – T.E. Lawrence.
