THE NEW LEGEND – JALEN GREEN
PACO RABANNE INTRODUCES US TO A NEW ICON, JALEN GREEN. THE NEW FACE OF ONE OF THE WORLD’S MOST RECOGNIZED FRAGRANCES, HAS A UNIQUE STORY. HE IS A RISING TALENT AT THE YOUNG AGE OF 20. JALEN IS A BRILLIANT NBA PLAYER FROM CALIFORNIA. THAT MAKES HIM FAMOUS ON AND OFF THE COURT AND THAT IS THE REASON THAT PACO RABANNE DECIDED TO MAKE HIM THE NEW FACE OF INVICTUS.
The timing was perfect, considering Jalen was recently selected as the 1st round, 2nd overall pick to Houston Rockets in the 2021 NBA draft. It can be said that he achieved a complete victory.
Jalen is today’s new rising NBA star and the new face of contemporary sports for Paco Rabanne. A fascinating look, an infectious energy, and more importantly, an unwavering motivation that is astonishing to witness. Before moving to the NBA, he made an unprecedented trip to the G League, the NBA’s official minor league, which gives young candidates the chance to start their professional careers while being mentored. Jalen made history as one of the first athletes to turn down top university offers, achieving his goals with an unconventional yet still enthusiastic attitude. It’s sure to inspire many young athletes to follow their dreams without breaking the rules. And he describes the situation in his own words: “I’m trying to rewrite my goals and my story, learning to be the best version of myself.” At the same time, this is a bold statement that reflects the manifesto of the new Invictus, of which he represents. It is also the beginning of a perfect union.
Jalen’s story begins in California, playing basketball in the Amateur Athletic Association in sixth grade. Even as a child, he was training for five hours every day. An extraordinary energy that can inspire people of all ages. Green is still evolving and also represents the United States internationally. He made his national team debut for the USA at the 2017 FIBA Americas Under-16 Championship in Formosa, Argentina, and helped his team win the gold medal. After winning the gold medal, he was named the MVP of the 2018 FIBA Under-17 Basketball World Cup in Argentina and won another gold medal for the USA at the 2019 FIBA Under-19 Basketball Cup in Greece. Not only that, he was announced by ESPN as the number one basketball player in his class in 2020. He is the youngest member of the team to have power beyond his age. The embodiment of modern masculinity.
Jalen often plays as a shooting guard and is known for his distinguished playing style and dexterity, and his versatile abilities to be a threat both on and off the court. He’s been compared to legends like Kobe Bryant.
A son, a brother, and a star, in short, Jalen Green is a rising star… And his journey on and off the court is just beginning.
The New Face of Invictus
No legend can be complete without a team. It was important for this ongoing project that Invictus conveyed its message through different and complementary voices. In fact, providing visibility to minorities from different universes was an essential part of the campaign, as the Paco Rabanne team imagined. That’s why Jalen Green is joined by five inspiring young men to engage and energize the main film.
Meet the versatile star team. Professional football player Ouissem Belgacem, showing a red card to racism and proof of freedom of self-expression. Paralympic Spanish tennis player Daniel Caverzaschi, who has repeatedly challenged the odds. Model and martial arts champion Soulivan Baur. And finally, the Greek top model Iasonas Laios and the rising star of generation Z model Nicolas Pene.
Together they represent the strong values of Invictus as a whole. Unlimited by personal and collective power, they share with us the obstacles they face and their always rush to victory.
A radical change for Paco Rabanne, who shares the multifaceted expression of modern masculinity with the world. A new and diverse masculinity, more complex but certainly more gratifying. A bold new statement from the dizzying legacy of the iconic strong fragrance. A stunning fragrance created for new players; Invictus Platinum, one step closer to perfection.
Victorious anywhere, anytime, Platinum is bigger, bolder and more intense than ever before. A fragrance for everyone who stirs up the senses, is created for epic achievements, and strives to be their best. Too much need to explain, with Rabanne’s power Invictus is now much stronger and ready to take on new challenges.
